I started off this week writing about cool apps to help you stay on track with your health and fitness goals. Turns out, thanks to my latest production at work, I feel compelled to tell you about a brand new app everyone should have that goes way beyond counting calories or keeping track of how many minutes you walk on the treadmill.

Today, I produced a satellite media tour that promoted the worldwide launch of bSafe. The app can be downloaded for free and turns your smartphone into a personal safety device. During the four-hour radio and TV blitz, Silje Vallestad, CEO and Founder of Norway-based Bipper, Inc., described how bSafe turns your iPhone, Android or Blackberry into a one-click “SOS” alert system that notifies your designated contacts (called “Guardians”) if you need of help. A tech-savvy mother of three, Vallestad founded Bipper in 2008 as part of her mission to expand the role of mobile devices for personal peace of mind.

As a woman, and one who lives in New York City to boot, I can’t think of a more important app to install on my iPhone, especially during these months filled with darkness. For anyone who goes to the gym early in the morning, late at night or ventures out into their city streets or the great outdoors for exercise, it seems like a no-brainer to have an alert system where you can put out a distress signal if you need it. That includes medical emergencies. During one of her interviews, Vallestad described a story in her native Norway where a man used bSafe to alert his Guardians when he experienced what turned out to be a heart attack. The app saved his life.

I hope you’ll take the time to check out this website and learn more about bSafe. While I’ll be sure to write countless blogs about the significance of incorporating different types of training into your health and fitness routine, I couldn’t pass up this timely opportunity to promote the paramount importance of protecting your personal safety as part of your journey to have fun, be fit and feel fabulous!